Bank logos, or logos in general are not the main goal when it comes to branding strategies of one company. Although today we are witnesses how some popular logos are so distinctive that they can be used as tattoo ideas, the success of companies comes from hard work and dedication, not from a good logo. However, we have still not encountered a successful company with a poorly designed logo. Depending on the type of industry in which a company struggles to create a brand, using logos as a marketing technique can have a different effect on the final outcome. For example, in monopoly industries logos can have small or almost no effect in gaining a significant market share.
Speaking of bank logos in particular, logo design has become an important part of a bank’s branding strategy. With globalization becoming an ongoing process for the next decades, private banks have discovered the benefits of branding in their journey to expanding in foreign markets. Considering that the term branding refers to triggering customer emotions, banking logos are being created simpler and sharper, but rich enough to show what are the bank’s values and principles.
Another proof that banks are sniffing in marketing departments to improve their branding is the fact that many older banks are regularly doing re-branding when their target market focuses on different profiles of customers. Therefore many bank logos go through some changes eventually, when a bank is being merged with another bank, when a bank sets new type of services for a specific target audience, or when the bank wants to create a modern image of itself and keep up with the latest trends.
The purpose of using bank logos as a marketing technique to create a strong brand that will help the company reach higher goals have been more than justified in many cases throughout the world. Some older banks have managed to come out of their conservative “shells” and use re-branding to build a new type of bank that will empower its respective history, but in the same time will show clients that the bank is always on board with new technologies and world trends in the financial industry.
Bank Logos Marketing 